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About Us

An oasis for the free-spirited fashionista: that is Codé. Located inside the Lakeside Shoppes at the Branson Landing, Codé is owned by Dawnell Codon, who has always dreamed of operating her own clothing boutique. She began working in retail at the young age of 14, but she considered it more of a hobby than a job because of the solace she found within it. After years of retail, she had developed a passion for not only dressing up others, but for dressing up businesses, as well! Dawnell has unbelievable style, which is evident in the pieces which with she chooses to stock the shop. She is a full-time mother of three boys and operates two successful businesses, Sunshine Signs and Codé Fine Apparel. 

Branson, Missouri is a constantly growing tourist destination that has a devastating lack of boutiques. Dawnell wanted to start a boutique to cater to locals and tourists alike. Her goal is to be able to have unique pieces that are not sold in bulk like the average chain stores. Likewise, she has just recently launched her own line of clothing and jewelry that is sold in her store. A portion of the proceeds from her line helps support The Taney County Women's Crisis Center.

Be sure to frequently check out our inventory, and do not forget to check back often. Items will always be changing due to the fact that we only carry a limited number of each item (other than our basics).... Buy it today, it may be gone tomorrow!! 


Our hours have changed for winter: Monday-Saturday 10am-6pm                                                              Sunday            12pm-6pm

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